Loading...
Home2018-08-16T20:24:52+00:00

VISUAL SOCIAL LISTENING

Discover how we leverage the power of crowd to know more about customers by the understanding of photos and videos they are posting on social media

Marketers and consumer researchers are flying blind in a new era of visual communication

Social media and audience insight tools were built for a text world

3+ billion photos and videos posted per day

Gnoto’s system, using a combination of artificial inteligence and crowdsourcing, mines the photos a brand’s followers post on social media (Instagram, Twitter, etc) to uncover key insights that are hidden in visual content

GNOTO’S SYSTEM IS USED TO ADDRESS SIMPLE BUT HARD QUESTIONS LIKE:

1. What digital content should we create to get the best social media engagement?

2. What activities and interests are becoming popular amongst different types of consumers?

3. How does a specific marketing campaign impact the content of photos/videos that followers are posting?

WHY DOES THIS SOLUTION MATTER?

Gnoto’s solution delivers quantifiable value to each of the key business areas highlighted in the boxes to the right

INNOVATION
Collaborating with customers to drive future products ans services

REVENUE GENERATION
Where and how your company generates revenue

CUSTOMERS EXPERIENCE
Improving your relationship with customers, and their experience with your brand

BRAND HEALTH
A measure os attitudes, conversation and behavior towards your brand

MARKETING OPTIMIZATION
Improving the effectiveness os marketing programs

OPERATIONAL PERFORMANCE
Where and how your company increases productivity and reduces expenses and risk

OUTCOMES

BRAND

Get the whole picture on brand health (not just hashtags) and respond early to potential negative situations

MARKETING

Lower consumer research expenses while increasing speed, automation and consistency by which key data is sourced on consumer trends, brand affinities, brand ambassadors, and more

REVENUE

Identify and act on revenue opportunities that are normally lost and buried in visual content

INNOVATION

Lower costs to obtain customer feedback while capturing a world of innovative ideas directly from users

ABOUT GNOTO

We help all types of companies, discover, adopt and implement innovation driven solutions for their businesses, utilising advanced open innovation tools and methodologies.

WHICH COMPANIES CAN BENEFIT FROM OUR SERVICES?

  • Companies which aspire to lead in their markets through the application of innovation tools and techniques.

  • Companies with a multinational or international vocation.

  • Companies which are open to the ideas and the process of Challenge Driven Innovation (CDI).

Specialitzation in innovation

10 years developing new products and services for our customers

From the analysis of opportunities to launch and commercialization, through design and engeneering

Consulting for start-ups

Consultancy in systems of corporate innovation

Design and implementation of business processes for continuous innovation

Analysis of projects

Strategy and development of new business, products and services

CONTACT

You can fill out the form and we will contact you as soon as possible
or you can find us at:

Buenos Aires, 28 – 08036 Barcelona
T. +34 936 672 555
gnoto@gnoto.es

Name (required)
E-mail (required)
Phone

Message