VISUAL SOCIAL LISTENING
Discover how we leverage the power of crowd to know more about customers by the understanding of photos and videos they are posting on social media
Marketers and consumer researchers are flying blind in a new era of visual communication
Social media and audience insight tools were built for a text world
3+ billion photos and videos posted per day
Gnoto’s system, using a combination of artificial inteligence and crowdsourcing, mines the photos a brand’s followers post on social media (Instagram, Twitter, etc) to uncover key insights that are hidden in visual content
GNOTO’S SYSTEM IS USED TO ADDRESS SIMPLE BUT HARD QUESTIONS LIKE:
1. What digital content should we create to get the best social media engagement?
2. What activities and interests are becoming popular amongst different types of consumers?
3. How does a specific marketing campaign impact the content of photos/videos that followers are posting?
WHY DOES THIS SOLUTION MATTER?
Gnoto’s solution delivers quantifiable value to each of the key business areas highlighted in the boxes to the right
Get the whole picture on brand health (not just hashtags) and respond early to potential negative situations
Lower consumer research expenses while increasing speed, automation and consistency by which key data is sourced on consumer trends, brand affinities, brand ambassadors, and more
Identify and act on revenue opportunities that are normally lost and buried in visual content
Lower costs to obtain customer feedback while capturing a world of innovative ideas directly from users
We help all types of companies, discover, adopt and implement innovation driven solutions for their businesses, utilising advanced open innovation tools and methodologies.
WHICH COMPANIES CAN BENEFIT FROM OUR SERVICES?
Companies which aspire to lead in their markets through the application of innovation tools and techniques.
Companies with a multinational or international vocation.
Companies which are open to the ideas and the process of Challenge Driven Innovation (CDI).